The shift, in three numbers
Three numbers describe what changed. One question follows from all three.
60%
of code on a typical 2026 build is now written by AI
Given a senior pair to direct it: code authoring, test rebuilds, data migration scripts, eval scaffolds, routine review. The 60% that no longer needs a developer billing at $1,400 a day.
10%
of the cost the same scope carried on a 2023 day-rate card
The cost of AI-augmented code authoring has dropped roughly tenfold since 2023. The savings exist. The question is which side of the contract they land on. A day-rate firm keeps them. An outcome-priced firm passes them to the client.
25/25
AU AI services firms that hide pricing behind a scoping call
Our 2026 market scan found every surveyed competitor hides pricing. The scoping call is not due diligence — it is the start of a sales process designed to anchor a number before you can compare. Effektiv posts pricing before any salesperson enters the conversation.